Datamonitor: Children influence cereal purchases

05/3/2013 | BakeryAndSnacks.com (France)

While 70% of parents say they are concerned about the nutrition in cereal, nearly half with children under age 13 said their children influence their cereal purchases, according to Datamonitor. "Children are far more likely to be sold on the 'fun factor' rather than health credentials," said Ramaa Chipalkatti, consumer insights analyst.

View Full Article in:

BakeryAndSnacks.com (France)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations