Forrester study traces different uses of smartphones, tablets for commerce

05/3/2013 | Mobile Marketer

Consumers' use of smartphones and tablets varies considerably, with tablets used mainly at home and smartphones employed everywhere, including in stores in many cases, according to research by Forrester. Although tablet commerce is expected to eventually exceed that on smartphones, companies should keep in mind that the two aren't comparable, with different audiences and different needs that demand to be met, the report concludes.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA