Forrester study traces different uses of smartphones, tablets for commerce

05/3/2013 | Mobile Marketer

Consumers' use of smartphones and tablets varies considerably, with tablets used mainly at home and smartphones employed everywhere, including in stores in many cases, according to research by Forrester. Although tablet commerce is expected to eventually exceed that on smartphones, companies should keep in mind that the two aren't comparable, with different audiences and different needs that demand to be met, the report concludes.

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