How Dr. Bronner makes the magic happen

05/3/2013 | Fast Company online

Dr. Bronner's Magic Soaps, a California-based company founded after World War II by a mystical expatriate German Jew, is on its way to becoming a $100 million company. The quirky all-natural brand plasters its products with screeds written by its founder, is increasing foreign business, pays its top officials relatively little and substitutes various causes for marketing.

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