The keys to great content marketing

05/3/2013 | B2C Marketing Insider

The best content marketing catches and holds consumers' attention and leaves them with a sense they've learned something new, writes Nicole Beckett of Premier Content Source. Start with a compelling opening such as a question about readers' lives and needs, then immediately dig into the most important information. Becket also advises making the content easy to skim, using lists where possible and using the word "you" to make the tone more conversational.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Director, Senior Legal Counsel
Alcon
Fort Worth, TX
Senior Scientist - Cell Engineering Group
Pfizer
San Francisco, CA
Associate Director, Compliance Business Partner I
Boehringer Ingelheim
Ridgefield, CT
Attorney
U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES Food and Drug Administration Office of the Chief Counsel
Silver Spring, MD, MD
Counsel – Regulatory Affairs
RAI Services Company
Winston Salem, NC