The keys to great content marketing

05/3/2013 | B2C Marketing Insider

The best content marketing catches and holds consumers' attention and leaves them with a sense they've learned something new, writes Nicole Beckett of Premier Content Source. Start with a compelling opening such as a question about readers' lives and needs, then immediately dig into the most important information. Becket also advises making the content easy to skim, using lists where possible and using the word "you" to make the tone more conversational.

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