Lancome's Rossi praises tablets as part of mobile-first strategy

05/3/2013 | Mobile Marketer

A Lancome executive says that marketers with limited budgets should focus on tablets as the platform of choice. Alessio Rossi, vice president of interactive and e-business marketing, at a conference this week called tablets "immersive, intimate, engaging, accessible, intuitive, experiential and transformative."

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