Lancome's Rossi praises tablets as part of mobile-first strategy

05/3/2013 | Mobile Marketer

A Lancome executive says that marketers with limited budgets should focus on tablets as the platform of choice. Alessio Rossi, vice president of interactive and e-business marketing, at a conference this week called tablets "immersive, intimate, engaging, accessible, intuitive, experiential and transformative."

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA