Miller Lite rolls out new bottle with easy-to-hold shape

05/3/2013 | Packaging Digest

Miller Lite is introducing a new bottle with a non-cylindrical shape, broad shoulders and a contoured grip that makes it easier to handle. The bottle, which was developed by 4sight, will be available in bars and restaurants this summer. "In our testing, consumers overwhelmingly preferred the new bottle to the standard beer bottle. We're proud of the new design and we're excited to see how everyone reacts to our new look," Miller Lite's senior director Ryan Reis said.

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