Priceline targets specific needs of mobile users

05/3/2013 | MobileCommerceDaily.com

Priceline's mobile product is designed to serve different needs from those addressed by the company's desktop offering, said a Priceline executive. Noting the on-the-go nature of many mobile users, Chief Product Officer John Caine said, "We took that last-minute, local, late-night profile and we've really positioned our whole mobile product offering to support that use case. So we know who you are, let's give you an option to find a hotel that is very nearby."

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY