Slacktivism won't help children, UNICEF says

05/3/2013 | Verge, The

Facebook "likes" are fine, but it takes hard cash to save children's lives, UNICEF says in a hard-hitting poster and TV-ad campaign. Some clips show needy children taking comfort in UNICEF's "like" count, while others show people trying to buy real-world products using only social currency. The point is that "social media could be a good first step to get involved, but it cannot stop there," says Petra Hallebrant, UNICEF Sweden's director of communications.

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