Small and midsize companies are more likely than larger counterparts to report growth in dollar sales, volume and market share, according to a study by The Boston Consulting Group and IRi. Smaller companies "are generally concentrating on a few product categories in which they have a competitive advantage and experience strong consumer demand," said Krishnakumar Davey of IRi. "They are also driving trends in the marketplace and developing first-mover advantage."
Small and midsize players show gains
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