Small gestures have big effect on WOMM

05/3/2013 | Andy Sernovitz blog

To get customers talking, show them you're listening with small but meaningful everyday interactions, writes Andy Sernovitz. He cites the example of Southwest Airlines, which sent a phone back to a customer who had left it on a plane accompanied by a lighthearted poem about losing and finding possessions.

View Full Article in:

Andy Sernovitz blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY