Will.i.am turns up the volume on eco-products

05/3/2013 | CNNMoney/Fortune

Will.i.am, the Black Eyed Peas star turned eco-evangelist, says green products have a coolness deficit. "The style and design that they put for the green stuff -- it ain't cool," he says. To change that, he has teamed with Coca-Cola on a new band, Ekocycle, that will partner with Adidas, the NBA and others to promote eco-friendly products.

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