Star Wars a "Force" in marketing

05/4/2005 | Netscape

The May 19 debut of "Star Wars: Episode III -- Revenge of the Sith" not only is the final installment in the hugely successful series, but also the one taking marketing to galactic proportions. TV commercials for Burger King, Kellogg's and Cingular Wireless feature some of the movie's prominent characters.

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