Audi and Marvel team up on interactive Iron Man comic book

05/5/2013 | ClickZ

Audi and Marvel Entertainment released an interactive comic book reinforcing Audi's product placement within the movie "Iron Man 3." The brands are crowdsourcing the story's direction via a purpose-built "Steer the Story" website and awarding a story credit at the end of the saga to the person who submits a winning panel idea for the ending.

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