Banners trail native ads on most metrics, study finds

05/5/2013 | Forbes · MediaPost Communications

Web users are 25% more likely to look at native ads than at banner ads, and showed increased purchase intent after viewing native units, according to a Sharethrough study. Brand recall was only metric on which banners performed better, with 38% of banner ad viewers recalling the brand, compared with 25% of users for native ads.

View Full Article in:

Forbes · MediaPost Communications

Published in Briefs: