D.C.-area malls add services to win over foreign shoppers

05/5/2013 | Washington Post, The

Malls in the Washington, D.C., area are adding announcements, signage and brochures in Mandarin, Japanese and other languages as part of a larger push to cater to growing throngs of foreign tourists who come to shop. Last year, foreign shoppers spent $168.1 billion in the US, up 10% from 2011, according to the Commerce Department. "Chinese customers, in particular, are spending about 50% more than the average [foreign shopper]. That has certainly helped make up for some of the slowness that we’re still seeing in the economy," said Craig Shearman, NRF's vice president of government affairs.

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