How using Big Data can best maximize game revenue

05/5/2013 | TechCrunch

Big gaming companies such as Zynga are increasingly becoming Big Data companies that rely upon advanced analytics to find an audience and monetize their products, Hassan Baig writes. The goal of game developers should be to increase the daily average user's average lifetime, and rather than rely on advertising to boost those numbers, use the game's viral nature to earn more users for free, he says. "[I]t is imperative that modern day game developers structure their entire operations around the fundamentals of data analytics instead of trying to fit a metrics-based veneer over introverted, blind game development," Baig writes.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX