How using Big Data can best maximize game revenue

05/5/2013 | TechCrunch

Big gaming companies such as Zynga are increasingly becoming Big Data companies that rely upon advanced analytics to find an audience and monetize their products, Hassan Baig writes. According to Baig, the goal of game developers should be to increase the daily average user's average lifetime, and rather than rely on advertising to boost those numbers, use the game's viral nature to earn more users for free.

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