How Vine could change Web-video advertising

05/5/2013 | Advertising Age (tiered subscription model)

Twitter's video tool Vine could shake up the online-ad business, Frank Sinton writes, arguing that the six-second clips perhaps lend themselves more to a promoted-content model, with brands creating clips, then paying for reach. "This fascination with Vine is ... another step in the ongoing evolution of the mobile video advertising picture," Sinton writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Care Director
Neiman Marcus
Irving, Texas
Multichannel eCommerce Merchant
Tractor Supply Company
Brentwood, Tennessee
Senior Manager, Account Collections
Wal-Mart Stores, Inc.
Derby, Kansas
Site Merchandise Manager
Dick's Sporting Goods
Pittsburgh, Pennsylvania
Macy's Director, Operations Omni Initiatives
Macy's
New York, New York