Twitter's video tool Vine could shake up the online-ad business, Frank Sinton writes, arguing that the six-second clips perhaps lend themselves more to a promoted-content model, with brands creating clips, then paying for reach. "This fascination with Vine is ... another step in the ongoing evolution of the mobile video advertising picture," Sinton writes.
How Vine could change Web-video advertising
SmartBrief Job Listings for Retail
|Short Hills, New Jersey|
|Director Brand & Calendar Marketing||
Tractor Supply Company
|Farmer's Branch,, Texas|
Crate and Barrel