Navigating daily-deals promotions without losing money

05/5/2013 | Wall Street Journal, The

Consumer spending on daily-deal promotions is expected to increase in the coming years, but experts say business owners should be cautious about offering such deals. They emphasize the importance of using the promotions to attract new customers and attempting to break even. Common mistakes include offering too steep a discount or buying too much inventory.

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Wall Street Journal, The

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