Retailers including Trader Joe's and Costco Wholesale build brand loyalty through experience, which shoppers value more than price, according to a study by Forrester Research. "As long as retailers are priced reasonably in line with key competitors, and their prices stay in a competitive range, improvements in customer experience are much more critical to create and sustain customer loyalty than trying to lower prices," study author Maxie Schmidt-Subramanian said.
Research: Experience trumps price for retailer loyalty
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.