Research: Experience trumps price for retailer loyalty

05/5/2013 | MediaPost Communications

Retailers including Trader Joe's and Costco Wholesale build brand loyalty through experience, which shoppers value more than price, according to a study by Forrester Research. "As long as retailers are priced reasonably in line with key competitors, and their prices stay in a competitive range, improvements in customer experience are much more critical to create and sustain customer loyalty than trying to lower prices," study author Maxie Schmidt-Subramanian said.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY