Time Inc. joins with Sprint in 2-way mobile ad deal

05/5/2013 | Adweek

In a deal with Sprint, Time Inc. will be able to access the carrier's mobile user base of 56 million for mobile advertising as the publisher takes advantage of Pinsight Media+ ad targeting. In return, Sprint clients will have the option of placing ads on the mobile websites for some of Time's magazines, including such major titles as People and Sports Illustrated.

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