USA's push for laughs offers risks, potential rewards

USA Network next season aims "to challenge the audience" with a new slate of original comedies and unscripted series, according to Jeff Wachtel, the network's co-president. "We have a reservoir of good will," he said. "Now that's great, but it's also a trap. Because if anybody imputes a formula to you, you really are in danger of being formulaic." The shift beyond its trademark light dramas will help USA to accommodate hit ABC sitcom "Modern Family," reruns of which begin airing on the network this fall, according to this article.

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