Wal-Mart runs image-based ad showing the "real" story

05/5/2013 | Wall Street Journal, The

Wal-Mart is running an image-based ad to burnish its reputation in the wake of unfavorable news stories about bribery, unhappy workers and foreign-factory conditions. "The real Wal-Mart" campaign is a first for the retailer in several years, and aims "to talk directly to the public and tell them the whole story, not just what they read about," says U.S. division head Bill Simon.

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