Wal-Mart is running an image-based ad to burnish its reputation in the wake of unfavorable news stories about bribery, unhappy workers and foreign-factory conditions. "The real Wal-Mart" campaign is a first for the retailer in several years, and aims "to talk directly to the public and tell them the whole story, not just what they read about," says U.S. division head Bill Simon.
Wal-Mart runs image-based ad showing the "real" story
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||