Zynga touts value of mobile ads at NewFronts

05/5/2013 | Advertising Age (tiered subscription model)

Zynga is competing for mobile ad dollars by presenting at the Digital Content NewFronts. The gaming company reports that ad revenue increased 21% year over year to $34 million despite an overall revenue decline. "Mobile video we believe is going to be the fasting growing ad format," says Adam Sussman, Zynga's senior vice president of sales.

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