Zynga touts value of mobile ads at NewFronts

05/5/2013 | Advertising Age (tiered subscription model)

Zynga is competing for mobile ad dollars by presenting at the Digital Content NewFronts. The gaming company reports that ad revenue increased 21% year over year to $34 million despite an overall revenue decline. "Mobile video we believe is going to be the fasting growing ad format," says Adam Sussman, Zynga's senior vice president of sales.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY