MTV takes on the Big Four

05/6/2003 |

For the first time, MTV is bundling its networks and presenting a united front to advertisers to take money away from the broadcast upfronts. Although MTV Networks regularly top broadcast in reaching the 18-49 demographic during the daytime and are competitive during prime time and late night, broadcast networks typically snag more ad dollars, a trend MTV's Tom Freston says is "gravity-defying behavior."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA