MTV takes on the Big Four

05/6/2003 |

For the first time, MTV is bundling its networks and presenting a united front to advertisers to take money away from the broadcast upfronts. Although MTV Networks regularly top broadcast in reaching the 18-49 demographic during the daytime and are competitive during prime time and late night, broadcast networks typically snag more ad dollars, a trend MTV's Tom Freston says is "gravity-defying behavior."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide