Domino's launches social pizza giveaway

05/6/2010

Domino's Pizza has launched a bounty-hunter themed Facebook promotion in which users can earn freebies by "capturing" their friends and persuading them to use a coupon to order pizza. The campaign is "more kitsch than ingenious," gripes Jennifer Van Grove, but she notes that "the promise of free pizza, rewards and coupons may be all Domino's needs to attract interest and win over the last remaining pizza holdouts."

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