Children's food market will multiply with promise of "healthier" food

05/6/2011 | FoodNavigator

The food market that targets children ages 2 to 12 is poised to increase sales by 40% between 2010 and 2015, according to market researcher Packaged Facts. Most companies offering children's products emphasize their "better-for-you" qualities, such as whole grain or lower sugar content. However, as childhood obesity continues to rise, the largest segment of the children's food market remains frozen food, which is dominated by ice cream.

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