Nine out of 10 financial advisers are "LinkedIn," and a majority of those are getting new clients on the social media platform, says Jennifer Grazel, LinkedIn's global head of category development for financial services. A study by LinkedIn and Cogent indicates that investors are also using social media to learn about financial products and services. Grazel suggests that the fusion creates a big opportunity for advisers to leverage social media and keep in touch with clients. Join the PFP Section on May 23 for a free webinar on utilizing social media in your firm, including adviser-specific compliance considerations.
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