The arithmetic of innovation

05/6/2013 | Inc. online (free registration)

Too many people think of the problems they face as being like a simple "5+5=?" sum, says Tina Seelig, head of the Stanford Technology Ventures Program. That constrains the possible solutions, so truly creative people restate the formula to unlock their imaginations. Asking "?+?=10" opens the door to unexpected and innovative solutions, Seelig says.

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