Chase's "So you can" campaign shows family and business side

05/6/2013 | Advertising Age (tiered subscription model)

JPMorgan Chase's "So you can" campaign theme emphasizes simplification, says Claire Huang, the bank's first chief marketing officer. One new spot shows parents paying their babysitter, then adding a bonus, using the Chase QuickPay application. Another shows a real paper company using the Ink business credit card. Huang says the company has transformed from "being just a product-centered business to being a customer-centered business."

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