Chevy aims at Porsche drivers with first Stingray since '76

05/6/2013 | Advertising Age (tiered subscription model)

Chevrolet is hoping drivers of Porsche two-seaters and other luxury vehicles convert to the first Corvette Stingray since 1976. A slow rollout campaign by Commonwealth started with the embedding of virtual vehicles in games last year and an auto-show appearance and Super Bowl tie-in this year. The vehicle will arrive in the fall alongside commercial placement in sports and entertainment shows.

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