Chevy aims at Porsche drivers with first Stingray since '76

05/6/2013 | Advertising Age (tiered subscription model)

Chevrolet is hoping drivers of Porsche two-seaters and other luxury vehicles convert to the first Corvette Stingray since 1976. A slow rollout campaign by Commonwealth started with the embedding of virtual vehicles in games last year and an auto-show appearance and Super Bowl tie-in this year. The vehicle will arrive in the fall alongside commercial placement in sports and entertainment shows.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX