Chevy aims at Porsche drivers with first Stingray since '76

05/6/2013 | Advertising Age (tiered subscription model)

Chevrolet is hoping drivers of Porsche two-seaters and other luxury vehicles convert to the first Corvette Stingray since 1976. A slow rollout campaign by Commonwealth started with the embedding of virtual vehicles in games last year and an auto-show appearance and Super Bowl tie-in this year. The vehicle will arrive in the fall alongside commercial placement in sports and entertainment shows.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA