Comcast, Mediaocean team up for automated TV ads

05/6/2013 | Multichannel News

Comcast's cloud-based AdDelivery platform for spot TV ads is now featuring automated TV planning and buying software from independent ad tech firm Mediaocean. The combined product, Mediaocean Optica, promises to "help bridge the divide" between those who slot ads on stations and units responsible for creative and making sure ads conform to agency and network technical standards, according to the partners.

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