Despite the hype, NewFronts leave unanswered questions

05/6/2013 | Variety

The Digital Content NewFronts presentations did a good job of stoking brands' excitement about new digital advertising venues -- but online publishers still have some important questions to answer, writes Brian Steinberg. Advertisers know what they can expect from TV offerings, but digital remains an unknown quantity in many ways. "[T]he digital players seem to be unveiling all sorts of interesting properties, but it's impossible to tell whether any of the new programs will be around for more than a few months," Steinberg notes.

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