How marketing automation can enhance the sales process

05/6/2013 |

Marketing automation can improve the sales process in a couple of ways, such as by helping representatives decide whom to contact and what to say, writes Shawn Naggiar. "Marketing automation creates individual activity histories that collect all of a prospect's engagement points," Naggiar writes. "This enables salespeople to easily connect the dots of a prospect's engagement journey -- to really understand what the prospect is interested in."

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