Dell has significantly improved its business-to-business market presence by taking a more active role in online conversations about the company during the past five years, said Dell's director of global social media, Richard Margetic. Dell's Social Outreach Services team uses social media monitoring to identify and resolve issues that result in an average of 1,200 people saying positive things about the brand online per week.
Improved social media outreach yields B2B dividends for Dell
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