Intel's YouTube contests racked up conversions

05/6/2013 | ClickZ

An Intel experiment with TrueView ads and Promoted Channels on YouTube showed better than expected engagement and conversion, among other metrics, writes Greg Jarboe. A five-month series of 21 "A Momentary Lapse" contests focusing on time-lapse and slow-motion photography was promoting the Intel Ultrabook, and conversion rates were so strong that the company hit its targets in just three weeks.

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