J&J's Michael Sneed: Corporate-image campaign came naturally

05/6/2013 | Advertising Age (tiered subscription model)

Johnson & Johnson's recent history of product recalls and lawsuits has prompted a $20 million to $30 million image campaign that aims to burnish the corporate reputation. "I'll be honest and say there was no grand plan. ... [T]hey'd showed me this idea that ultimately became 'For All You Love.' When I saw it, I said, 'This really speaks to the core of what J&J is,' " Michael Sneed, J&J's vice president of global corporate affairs, says in this interview.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA