Lay’s has 26% global penetration

05/6/2013 | (France)

The Lay's potato chip brand, with 26% global penetration, is the No. 9 most popular fast-moving consumer good brand, according to Kantar World Panel. "Lay's is growing its reach points and touching more households," said Virginia Garavaglia, Kantar marketing director for Asia and project manager of the report. "It has increased its reach by 3% for 2012."

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