Local information is increasingly sought on mobile devices

05/6/2013 | Mobile Marketer

The use of mobile devices to search for local information is growing at an even faster rate than general Web traffic from mobile, according to a report by the Local Search Association. The report also found that half of mobile owners used their devices at least once to seek local information in December. "This presents a clear opportunity for local businesses to pursue mobile advertising strategies to reach these consumers where they are increasingly searching," said Neg Norton, president of the Local Search Association.

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