Organic growers are finding fans on social sites

05/6/2013 | Packer (Lenexa, Kan.), The

Twitter, Facebook, YouTube and QR codes are helping California-based grower The Nunes Co. connect with consumers looking to learn more about where their organic produce comes from, says digital marketing coordinator Alethea Prewett. Pinterest and Instagram are also on the company's social media expansion radar. "We can give them information on our brand and tell our story, teaching them about the farming aspects and all the things we do," Prewett says.

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Packer (Lenexa, Kan.), The

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