States that opted to have federally run insurance exchanges will have smaller budgets for education and outreach than states that are setting up their own online marketplaces, regardless of the number of uninsured. Florida will get less than Maryland from the federal government despite having more uninsured residents, for example. "The spending difference could have a huge impact," said consultant Jon Kingsdale, who was involved in the 2006 launch of the Massachusetts exchange.
Outreach spending will be less in states with federal exchanges
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