Private colleges offer more aid to attract students

05/6/2013 | Wall Street Journal, The

Last fall, private colleges in the U.S. offered a record-high average "tuition discount rate" of 45% to attract more students, according to a survey by the National Association of College and University Business Officers. Rising tuition costs and hard economic times have combined to make the grant and scholarship offerings necessary, officials say. Tuition rates at public colleges are up 4.8%, the smallest increase since the 2000-01 school year, according to the College Board. It also was reported that tuition discounts at public institutions have declined modestly.

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