Putting reviews and ratings to work for your brand

05/6/2013 | MarketingProfs

Many marketers are ignoring the power of customer reviews and ratings, despite the increasing reliance of buyers on them prior to purchase, Shoma Sarkar writes. Organize the reviews properly for distribution on the right channels, even including negative reviews to which the company has responded positively, Sarkar recommends. Also, don't ignore the last step of measuring how reviews influence the bottom line.

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