Putting reviews and ratings to work for your brand

05/6/2013 | MarketingProfs

Many marketers are ignoring the power of customer reviews and ratings, despite the increasing reliance of buyers on them prior to purchase, Shoma Sarkar writes. Organize the reviews properly for distribution on the right channels, even including negative reviews to which the company has responded positively, Sarkar recommends. Also, don't ignore the last step of measuring how reviews influence the bottom line.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Director of Social Marketing
360i
New York , NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL