Study: Advisory firms must alter approach in order to recruit women

05/6/2013 | Financial Advisor online

Firms that wish to recruit more female financial advisers will need to overcome women's concerns that the job is uninteresting and stressful and that recruiting clients will be too difficult, according to an Insured Retirement Institute study. Ten percent of women surveyed for the report said they had considered a financial-planning career, according to IRI. "Firms are well advised to review their recruitment practices and workplace policies to attract more women into the financial advisor profession" by highlighting aspects of the job such as its focus on building relationships, IRI said.

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