Survey: Average CMO tenure nearly doubles in tough, complex time

05/6/2013 | Advertising Age (tiered subscription model)

The recession and increasing complexity of the job has nearly doubled the average tenure of chief marketing officers, according to executive-search firm Spencer Stuart. CMOs were leaving their jobs after about two years in 2006, but by 2012 that figure was 45 months. "Customers get a say now, and [CEOs] respect that they don't control the brand. ... Rather than a rotating door, they need someone to sit here and develop the brand," says JetBlue's chief marketer, Marty St. George.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY