Target builds life-size product-line display in Grand Central

05/6/2013 | Advertising Age (tiered subscription model)

Target is displaying between 3,500 and 4,000 home and garden products from its Threshold line within a life-size dollhouse constructed in Grand Central Terminal in New York. The display, constructed by the agency Deutsch, Los Angeles, also includes makeover booths for visitors, among other frills. The pop-up is meant to blend fantasy and reality, said Daniel Chu, executive vice president and experiential creative director at Deutsch.

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