U.K. smartphone owners lead in use of m-commerce apps

05/6/2013 | MobileCommerceDaily.com

About two-thirds of U.K. smartphone owners use mobile commerce apps, easily beating the rates in France, Germany and the U.S., Arbitron reports. "Once again, U.K. smartphone users demonstrate their technological savvyness and interest for novel distribution channels. ... The number of m-commerce sessions and total time spent with these services are over 50% higher than for the average of all surveyed Western markets," said Andreas Piani, general manager of European Arbitron Mobile.

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