Luring Hispanics to virtual worlds

05/7/2007 | Advertising Age (tiered subscription model)

Independent Hispanic shop Vidal Partnership is staking out virtual ground in online world Second Life, in the hopes that marketers and Hispanic consumers can find common ground. One promotion brings together musical performances from Telemundo's reality show "Concierto Clandestino" and a virtual showroom for products from show sponsor Sprint.

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